The default belief is simple: more effort equals more output. But that model ignores how work actually happens today. This book reframes productivity through a more accurate lens. The problem isn’t effort—it’s friction. --- … Read More


Most organizations rely on two core assumptions. There is a formula that can fix conversions More data leads to better decisions Both sound logical. And in many cases, both are wrong. The Psychology of YE… Read More


Today’s growth strategies are built on two ideas. There is a formula that can fix conversions More analytics improves outcomes Both are widely accepted. And this is where most strategies break down. The book refr… Read More